What is the blu on the avenue Loyalty Program?

The blu on the avenue and 310 Restaurant Loyalty Program rewards our guests with points for their purchases. *Members earn 1 point for every $1 spent. When you reach 250 points, your points will be deducted and a $25 food and beverage credit will be added to your account for use on your next visit.

*Points are not earned on any special events booked at our locations. (i.e. Weddings, Rehearsal Dinners, Group Business Luncheons/Dinners, etc., booked with our events department)

How do I join?

Ask your server or bartender to sign up at any 310 Restaurant or blu on the avenue location. Simply fill out a short registration form with your name, valid email address, phone number, and date of birth (must be at least 18 years of age to enroll).

Is there a cost to sign up?

No. Membership is absolutely free.

What if I don’t have internet or email access?

Email correspondence announcing our specials and offers that reward your loyalty is the driving force of our program. We suggest utilizing your local library or using your friend or family’s email address (with permission, of course) so that your card can be activated and we can communicate our promotions. As long as your account has been activated, you will still accumulate points and earn food and beverage credits but you may miss out on many exciting reward opportunities.

Is there a card?

No! We are able to look up and credit your account using the phone number and name associated with the account. If you think there is a discrepancy or points need to be added after your visit, a copy of your receipt, name, email address and phone number must be submitted by email to bobcarter@310parksouth.net

When can I spend my rewards?

Rewards are available for use on your next visit.

Can my reward points be used for any purchase?

Rewards can be used for any dine-in or take-out purchase at any 310 Restaurants or blu on the avenue locations (where prohibited by law, rewards can not be used to purchase alcoholic beverages).

How can I check my point balance?

Your point balance can be printed at after each visit. You may also present your phone number at any 310 Restaurants location or blu on the avenue for your point balance.

Do I get points for purchasing gift cards?

While you don’t get points for buying a gift card, you do get points when paying with a gift card.

Do my points ever expire?

Yes. Loyalty accounts that have no restaurant purchases for 365 consecutive days are deemed inactive and will have all points forfeited.

*Subject to change